The mission of Switzerland Cheese Marketing AG (SCM) involves helping consumers in Switzerland and abroad to discover Swiss cheese.
SCM regards itself as a centre of expertise for services in the field of consumer marketing for Swiss cheese. Its consumer marketing measures must be developed in a competitively neutral way. SCM does not implement any commercial marketing measures that could influence the competition that exists between commercial firms.
Consumer marketing for Swiss cheese is only carried out on markets where Swiss cheese is available.