Improving your website ranking is no longer a simple business. That’s because more companies are investing in SEO, while search engine algorithms have become smarter and complicated. It means that many techniques that were once acceptable are now considered to be a black or gray hat, which says they may result in you getting fined by Google. You need traffic to your site, but want to do it ethically. The best Washington SEO company should use the following strategies to ensure your journey is successful. Infographics One powerful way of getting your message across is using Infographics. They are an efficient way of getting quality backlinks fast. The best SEO Company should ensure they create content with Infographics. For instance, when bloggers and content marketers are searching for Infographics, they will get yours, which means that you will benefit from links back to your site. Blogging Blogging enables you to connect with other readers. That’s because they are written in a friendly, informal and conversational style manner. Blogs let you generate content that is personal and natural. The best SEO Company should come up with a blog that allows readers to know more about your product or service. Find Out What Your Competition Is Doing It’s crucial that the SEO Company finds out what your competition is doing to market themselves. The reason is SEO is always changing, meaning you need to know what is working currently. Make sure that you’re continually creating engaging content, which will enable you to get the best results. Guest Posting Guest posting enables you to come up with excellent, relevant and in-depth content. You make yourself an authority in the industry, which lets you gain followers. Keep in mind that search engines love quality content, which means that if you want to build links, you should consider guest posting. Give Interviews Interviews enable you to sell your company’s products or services effectively. For instance, they let you give updates on new ventures and initiatives. Make sure that the SEO Company you hire provides links to the interview text if you are doing it by mail. If it’s a video interview, make sure you spell out the URL. Summary The best Washington SEO company should be able to offer you the above services. Make sure they provide you with written estimates to avoid payment disputes. Keep in mind that for the best results, you should be prepared to invest time and resources if you want to enjoy SEO success.